Case Studies-The Detailing Mafia

This case study presents a scalable, centralized Car Care Management Software developed to streamline operations across multiple car care franchise outlets. The system is designed to empower both Franchisees and the Head Office (Franchisor) by offering real-time visibility, operational automation, and seamless coordination.

Manmachine Group, established in 1987, is a pioneer in automotive detailing with over 37 years of industry experience. Its flagship brand, The Detailing Mafia, has expanded to a network of 200+ franchises across India. Focused on innovation and quality, Manmachine continues to elevate car care standards while creating new opportunities in the detailing industry. The organization faced challenges managing decentralized operations, inconsistent pricing, stock mismanagement, and lack of visibility into franchise performance.

1. Disparate Systems: Franchisees using different tools leading to fragmented data.

2. Lack of Visibility: Head office unable to track real-time franchise activities.

3. Inventory Issues: Manual inventory tracking causing stockouts and overstocking.

4. Inconsistent Campaign Execution: No centralized control for promotional activities.

5. Inadequate Reporting: No consolidated franchise performance metrics.

6. Scalability Concerns: Needed multi-currency, multi-language, and multi-warehouse capabilities for global expansion.

1. Franchise-Level Capabilities: Each franchise has a customized interface that allows them to:

a. Job Card Management: Open and track service job cards.

b.Invoice Management:

• i. Service Invoices linked to job cards.
• ii. Accessories Invoices for additional items sold.

c. Stock & Material Management:

• i. Track current stock.
• ii. Request materials directly from head office.

d. Stock & Material Management:

• i. Track current stock.
• ii. Request materials directly from head office.

e. Campaign Management

• i. Create and manage local campaigns.
• ii. Track campaign performance.

2. Head Office Capabilities: The head office has a centralized dashboard and tools to manage the entire franchise network:

a. Franchise Management

• i. Franchise onboarding & configuration.
• ii. Franchise-specific price masters.

b. User & Role Management

• i. Create and manage users with role-based access across all franchises.

c. Inventory & Procurement

• i. Centralized Purchase Order Management.
• ii. Monitor inventory across multiple franchises and warehouses.

d. Marketing Control

• i. Upload & manage promotional banners.
• ii. Launch and monitor global campaigns across franchises.

e. Package Configuration

• i. Define service packages.
• ii. Set franchise-wise package pricing.

f. Vehicle Master Data

• i. Central repository of vehicle models and service protocols.

g. Reporting

• i. Real-time franchise-wise sales, inventory, and service reports.

1. Multi-Currency: Supports localized pricing and transactions

2. Multi-Warehousing: Tracks and manages inventory across different locations.

3. Multi-Language: Language localization based on franchise region.

4. Multi-Package Support: Offers various package tiers per franchise.

5. Role-Based Access: Different access levels for HO, Franchise Admins, Service Advisors, etc.

6. Cloud-Based Platform: Real-time data access, updates, and scalability.

7. Analytics & Dashboards: Visual insights into operations and performance KPIs.

1. Operational Efficiency

2. Inventory Accuracy

3. Faster Campaign Rollout

4. Enhanced Customer Experience

5. Scalable Growth.

The Pothera Car Care Management Software (CCMS) transformed how the client managed their franchise network. It offered seamless visibility, operational control, and scalability—making it a cornerstone of their national and international expansion strategy.